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ALEX_WHYTE.jpeg

Hi I'm Alex, I specialise in crafting visual identities for companies and entrepreneurs. With over 10 years of experience in branding, art direction, illustration, digital design, and packaging, I have helped countless businesses bring their brand to life. Take a look at some of my projects and feel free to get in touch.

My Story

I believe that good design and powerful storytelling can bring a brand's essence and personality to life. I pride myself on my ability to understand my clients' needs, combining my subject matter expertise and understanding of current market trends and insights to deliver the best results possible. My approach leverages design inspiration from the industry with market research and analysis to provide a truly unique visual identity for my clients.

Education 

  • UX DESIGN INSTITUTE (2023) Professional Diploma UX Design

  • DUBLIN INSTITUTE OF TECHNOLOGY (2016/2017)  Post-graduate Diploma in Advertising and Online Communications

  • INSTITUTE OF ART DESIGN AND TECHNOLOGY (2009 - 2013) B.A. (HONS) Visual Communication

Technical Skills

  • Expert knowledge of Adobe Creative Suite with advanced skills in Illustrator, InDesign and Photoshop

  • Advanced MS Office and Outlook skills including PowerPoint and Keynote

  • Experience in Art Direction, creative campaigns and concept delivery

  • Building and designing visual digital communications for ecommerce services

Services

Branding

I have extensive experience in creating and developing new brands, brand identities and communication strategies. I also have a background of working with large international brands managing their development and campaign strategies.

Illustration

Having a passion for creating original illustration adds a complete sense of design ownership to my projects and allows me to have full creative license over my work.

Print Design

Working on countless print projects with multiple printers over the past ten years has given me an comprehensive understanding of the print process. I have developed my knowledge of the requirements for print projects and business relationships with print suppliers and print materials.

Packaging

From my experience working in a packaging design agency, I have gained a broad and detailed understanding of the end to end process of packaging design, with a specific interest in sustainable packaging design.

Digital Design

Having completed a professional diploma in UX design, while working closely on various website development projects I have a detailed understanding of design for screen and user interface. 

Art Direction

With experience designing for a prominent luxury food and retail brand, I bring a wealth of creative expertise and strategic vision to the table. I have honed my skills in translating a brand into visually compelling narratives by  conceptualising and executing a number of successful seasonal campaigns, ensuring a seamless integration of design elements across various platforms.

Further Achievements

  • 2021 ACCELERATE LEADERSHIP PROGRAMME

  • 2017 ICAD UPSTARTS PROGRAMME

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